street, they invited me to come and have a luncheon meeting with the new york financial analyst community in a big amphitheater down on wall street, maybe 250 people in the room. so i got up and i said to them, well, first thing i want to talk to you about is safety. they were like what is this guy supposed to be talking about margin improvement and, you know, more aluminum in cars and -- what is he doing talking to us about safety? >> you decide to focus on workers' safety really as a path of changing the culture of the place and showing you can always improve at anything. what were you thinking? >> i believed that human beings have what i call discretionary not. -- energy that they can give you or not. and i don't think they will give it to you if they don't feel that they're treated with dignity and respect every day. if people can say i'm treated with dignity and respect, a down payment on that is nobody ever gets hurt here because we care about our own commitment to our safety and we care about the people we work with, and it swells up into everything you do so it creates a sense of
